Reading an entire guide can seem like a big task. This introduction gives you a chance to convince your reader that they will miss out if they do not take the time to read the complete guide.
Your introduction should be no more than one page long so that a busy person can scan read and still get a good idea of the overall message.
What are the main benefits that a reader will receive from this guide? How what will the tools help them to improve? Summarise these in a simple bullet list:
Finish the introduction with a personal message to the reader. Speaking directly to your audience helps to show that the guide was tailored for their individual needs.
Jane Smyth (CEO & Co-Founder)
Don’t offer steps or strategies they people should try - just share a list of things that people can acquire to help them out.
This is a statement that explains the overall offer. The quote below should help to reinforce this statement.